Your Brand Isn’t What You Do. Your Brand is the Impact You Bring.

Your Brand Isn’t What You Do. Your Brand is the Impact You Bring.

Companies aren’t buying what many executives are selling.

In a cut-to-the-chase, hyper-competitive, globally uncertain business environment, Boards of Directors, and CEOs pursuing exceptional talent are looking for people with a history of creating results, not people doing the things that should create results.

If you compile the findings of surveys querying CEOs’ biggest concerns, top executives consistently state their angst is linked to:

  • Leading Digital Transformation
  • Creating Disruptive Innovation
  • Securing Global Data
  • Finding Critical Talent
  • Ensuring Organizational Alignment and Employee Engagement
  • Navigating Geopolitical Uncertainty

Driving revenue growth, increasing cash flow and profitability, creating client loyalty, and improving shareholder value come with the job. If a CEO isn’t achieving these, he or she will quickly add to the statistics about rapid CEO turnover.

This means executive branding isn’t about creating awareness and market perception about what you do. Executive branding is building a reputation, crafting a powerful message, and clearly communicating your impact on what matters to CEOs and Boards, and how effectively you engage with the people around you.

Your brand is:

  • Knowledge – What you know or the answers you can get.
  • Relationships – Who you know or who you can connect with.
  • Results – How what you do produces results that impact what matters.
  • Reputation – Your history of delivering outcomes that drive corporate success.

A scan of executive resumes and LinkedIn profiles reflects a gap between what many committed and successful leaders are talking about and what the people hiring them care about. Whether you want to advance in your current company or are considering outside opportunities, it’s time to refresh your brand around your results more than your activity.

Source: Leapfrog Executive Services 

Personal Branding Service for Senior Executives Now Available

Exciting news about a personal branding service for executives. I am delighted to work with my colleague, Jim Hess to launch this enterprise–as an addition to the speaking and training solutions I provide through Jordan Development.

 

NEWS RELEASE

 

Brand Enhancement Service Available for Senior Executives

 Dallas/Fort Worth, TX  (June 15, 2017)  Leapfrog Executive Search, a boutique retained search firm, today announced the formation of  Leapfrog Executive Services,  a new division dedicated to helping senior executives enhance their personal brands.

In response to a market demand by currently employed, C-level executives wanting to pursue new leadership roles, Leapfrog Executive Services will provide resumes, marketing biographies, LinkedIn profile optimization, and social media enhancement to help executives create greater differentiation, increase visibility, and gain personal credibility in the marketplace.

Jim Hess, Founder and Managing Principal of Leapfrog Executive Services and Leapfrog Executive Search said, “In conversations with sitting senior executives, we learned that a C-level executive wanting to initiate the pursuit of a new career opportunity needs a trusted, quality resource, that can provide personalized, confidential, and timely branding and marketing assistance. Unlike outplacement, our services will help executives proactively advance themselves in a market without waiting for opportunities to come to them. We are excited to offer this valuable service and become an organization to which others can confidently refer executives.”

About Leapfrog Executive Search:

Founded in 2001, Leapfrog Executive Search provides retained search expertise that is focused primarily on HR leadership roles.  The company is uniquely positioned to complete searches for talented performers who impact bottom-line performance. Organizations choose to engage Leapfrog Executive Search because of a demonstrated commitment to building relationships with HR leaders, functional leaders, and vendors, giving the firm unparalleled access to talent. Leapfrog Executive Search brings clients broad industry knowledge and solid domain expertise that ensures candidates are aligned with each client’s business challenges, strategic opportunities, and organizational culture.

 

Media Contacts:

Jim Hess                                                                      Joe Jordan

214-435-5409                                                              214-714-3987

jhess@leapfrog-services.com                                      jjordan@leapfrog-services.com