Shared beliefs and mutual values should translate into distinct behaviors that drive results. Forbes contributor George Bradt reminds us that, “Culture is the only sustainable competitive advantage. But if all you do is sustain your culture, your relative advantage erodes over time.” Forbes: Corporate Culture
The culture of an organization is not defined by a well-written vision or culture statement neatly framed and hanging in the corporate lunchroom. An organization’s culture is defined by the behaviors exhibited by leaders in their daily decisions about how to allocate the resources of the company. In a moment of crisis, instinctive behavior will usually win over espoused ideals.